Goodbye to a great one.
We were saddened to learn of Steve Appleton’s passing today. Our sincerest condolences go out the family.
He epitomized what is great about America. Work hard, treat people right and you will succeed.
A BIG :30.
$4 million. That’s how much a :30 second ad will run national advertisers in the Super Bowl this weekend. According to FoxNews (sorry for the source) it’s worth it.
“From a stock market perspective, the answer is yes. Super Bowl advertisers from 1996 to 2010 outperformed the S&P 500 by more than 1% on average in the week before and after the game, according to a study by the University of Wisconsin-Eau Claire.
The boost in share price is attributed to the hype associated with advertising in the Super Bowl. It also explains why more than 50% of ads this year already are available online.”
It’s because advertisers typically go big for the Super Bowl. They produce fun and interesting creative as they attempt to quickly monetize the vaporous :30 seconds.
At the local level we rarely see companies treating the Super Bowl like it should be treated. Rarely do they produce new or try to improve they’re “creative.” That’s a big mistake.
You have an intensely focused audience. If you’re going to invest, don’t let your brand perception evaporate as quickly as your ad buy.
Somebody that I used to know.
If you’ve been jones-ing for new music with heavy Sting/Police influences, you’re about to get your fix. Not only is Gotye’s “Somebody that I used to know”, beautiful and moving, the album was recorded independently, and he designed the cover artwork himself. The video below is based on the cover artwork as well.