Rizen Creative Ideas, advertising & design for underdog brands

Thanks to Steve Nipper for link.

Our definition is simple. An underdog is a company (or brand or organization or division or group) who is:
- Ranked number two or lower in their industry.
and
- Uses ideas and action to outsmart vs. outspend their competitors.
Underdogs aren’t necessarily small. Apple is an underdog. And they can rarely getting away with spending $0. But they [...]

“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.” - Warren Buffett

The videos from Ignite Boise are posted online. Find them all here or just catch them as we post them on this blog. You choose.
The first one we’re featuring here was our lead-off presenter for Ignite Boise | 01: Shelby Kerns, Business Lessons from Star Wars.

This one is tough to write. Several of my favorite clients are the result of Rizen Creative responding to an RFP (that’s “request for proposal,” for those who don’t speak in acronyms).  RFPs are used by organizations to efficiently (for the RFP issuer, at least) get details about services, prices, etc. from vendors and ostensibly [...]