$1 kittens and decision friction.
Kittens: $100 FREE! $1, yeah $1.
We ran across this poster near BoDo in downtown Boise this week. Classic purple cow: the price, the simplicity, the location. Wow.
I couldn’t resist and called the number. The person who answered said she chose the price to ensure the kittens find a good home.
Makes sense. Free removes all the [...]
The context of contextual ads.
Contextual ads often seem out of context. Without the human filter to sort out when it is appropriate to say certain things, contextual ads (the most famous service is provided by Google Adwords) just blurt.
We recently spotted these ads attached to a blog post by word-of-mouth guru Ben McConnell. The post was about Ben’s recent [...]
Buying In
Found this book up in the airport on a recent trip. The author, Rob Walker, writes a very good column in New York Times Magazine. This book picks up where his column leaves off, exploring how brands, despite the constant reports of their demise, are becoming more important than ever; how customers are doing their [...]