Rizen Creative Ideas, advertising & design for underdog brands

I liked this. It’s a screenshot of a slide from a presentation we gave this week to a potentional new client.
It summed up the problem and the solution.

A lot of energy is spent worrying about marketing strategies, tactics, budgets and analytics. And then there’s the money. Let’s not even get into the money…
But here’s the thing: before concerning yourself with how you’re going to sell, you need to worry you are going to earn trust.
Marketers have a trust problem. According to the [...]

Rizen was briefly mentioned in this week’s Idaho Business review for our work for the Boise Centre.
About a year ago, the Boise Centre engaged us to assist them with a rebranding effort. As part of our efforts we explored over two dozen logo variations, ranging from radically different to freshened-up versions of their classic mark [...]

Gaping Void. One of the best freaking blogs on the planet.
Hugh wrote a book, too. Buy it.

We’ve been working closely over the past few months with the Southwest Idaho Travel Association to help them enliven their brand and fulfill their mission of building Idaho’s economy through one of our state’s largest industries: tourism.
Our work has consisted of a new logo, advertising, a micro-site that helps you find an appropriate travel itinerary, [...]