Rizen Creative Ideas, advertising & design for underdog brands

We came across these files as part of our annual office clean-up. They capture our process for designing the packaging for a box of fruit snacks for TJ Farms, from concept to final design. This “Shark” was one of a series of three packages.
The challenge: Re-design and re-position T.J. Farms Fruit Snacks as a value-added [...]

“Innovation distinguishes between a leader and a follower.” - Steve Jobs

Over the past couple weeks, we’ve begun hunting for some new folks to add to our team. Specifically, we’re on the hunt for an account person and a entry-level designer type.
We’ve talked to people we’ve known for awhile now. We’ve talked to people we’ve never met. We talked to people who were referred. And those [...]