Rizen Creative Ideas, advertising & design for underdog brands

“It’s better to keep your mouth shut and give the impression that you’re stupid than to open it and remove all doubt.”
-Mark Twain

In today’s internet-driven, social media-obsessed, make-it-cool-but-make-it-affordable communications world, sometimes the best tactics take off a little of the polish in order to put more focus on the content.
We’ve been working on just such a substance over style approach for our friends at the Boise Convention and Visitors Bureau. Dubbed “Placebook videos,” the project consists of [...]

MIT’s Personas Project: scans the internet for information about you and tells you, in a very interesting way, what it says.
$6 Shirts: what more can we say? What’s not cool about $6 tee shirts?
Lemonade: a new documentry about all the advertising pros who’ve been laid off during the recession.
Slingflower: world’s first social media-driven floral delivery [...]

Watch. Enjoy. Get ready for Ignite Boise | 03 in October.