Rizen Creative Ideas, advertising & design for underdog brands

Four years ago we made a decision to make a difference with our holiday cards. Instead of spending a bunch of time and money  trying to impress clients and other agencies with the world’s most creative card, we decided to open up the design of our card to local children as part of an effort [...]

No this is not a paid post. No we don’t have a cousin who works for this company. We just like movies and thought that this was a cool idea.
Yoostar is sort of movie karaoke — choose your seen and play the role of your a famous actor. Kinda neat.

The first edition of this book inspired our focus on underdog brands. Though some may disagree, we use the terms “underdog” and “challenger brands” interchangeably.
The new edition of “Eating the Big Fish” add some more details on the types of challenger brands and exercises to help you uncover your inner-underdog. Check it out.