What we’re reading: “Baked In” by Alex Bogusky and John Winsor
Written by rizen creative on March 12th, 2010 - 3:14pm, 0 comments
As has been well documented, we’ve left the “advertising age” a long time ago. At Rizen, while advertising is still a portion of what we do, it is no longer the major communication–let alone branding–path we utilize.
This book, in a way, is about that. Co-written by Bogusky, considered in many circles to have some sort [...]