It’s an honor just to be nominated…

Written by rizen creative on June 25th, 2010 - 3:14pm, 0 comments

We were very honored to be nominated for the Boise Chamber of Commerce’s 2010 Small Business of the Year award. And while we weren’t selected as a winner, it was great just to be involved.
Congratulations to the winners:

Clearview Cleaning Company
Syringa Networks
Zeppole Baking Company

Some nifty stuff.

Written by rizen creative on June 25th, 2010 - 3:14pm, 0 comments

Sprout Robot: sends you seeds when you need to plant them.
Grilled Cheese Burgermelt: you have to see it to believe it.
Balihoo Wins Red Herring 100 North America Award congrats!
Idaho Wine Tours: get out and take in some great Idaho wine.
The meaning of the EPCOT logo: told not long after it opened in 1982.

When direct mail goes bad.

Written by rizen creative on June 25th, 2010 - 3:14pm, 0 comments

Some things aren’t meant to be sent via direct mail. This week–on one of the hottest days of the year–Ron came home to find this direct mail piece in the sweltering tube-oven that is his mailbox. It’s for Kraft Mayo. And it had samples.
Ewwwwwwwe.
The lesson: Not every product is a good fit for every medium. [...]

Introducing the PTC Index

Written by rizen creative on June 25th, 2010 - 3:14pm, 0 comments

For more than six months Rizen has been working with Pioneer Title to create a tool to track the local real estate market. Yesterday it launched. Dubbed the PTC Index, it is a monthly measurement of the vibrancy of the Treasure Valley market. Based on a custom weighted algorithm, it combines nine critical measurements [...]