Rizen Creative Ideas, advertising & design for underdog brands

“Liberty: One of Imagination’s most precious possessions.” -Ambrose Bierce, The Devil’s Dictionary
Happy 4th of July.

Despite the SPAM filters, the distractions, and the clutter, email marketing works. Specifically, for business-to-business marketers, it is a great way to add value through information and insights that are relevant and timely.
One key to their success is to transform your email newsletter PROJECT into a communications PROGRAM. By that we mean focus on the [...]

2010 is half done. Congratulations, you made it. Here’s quick look at this blog’s most popular posts so far this year:
The fridge is stocked.
Kickstand business books.
Rizen’s idea wall.
New BCVB web site.
Jeff’s Ignite Boise preso.
A pile of cash.
Digital immigrants vs. natives.
SWITA Recognized.

Ideo and Rizen share at least one thing in common: we have the opportunity to use design to improve almost everything. Products, sure. But also customer experiences, proccesses and more.
In “Change By Design,” Ideo (one of the world’s most renown industrial design firms — and much more) CEO Tim Brown walks readers through Ideo’s “design [...]