This Halloween we’re giving kudos to the Teal Pumpkin Project. If you’re seeing social media posts of teal-colored pumpkins, the credit goes to Virginian non-profit Food Allergy Research and Education (FARE). FARE’s Teal Pumpkin campaign has reached over 5.5 million Facebook users, garnering the attention of Today.com, Yahoo.com, and ABC.com. Participants are prompted to paint a teal pumpkin for their doorstep, spreading awareness of child food allergies using the cause’s traditional color. Households are encouraged to hand out non-food items to trick-or-treaters tonight, such as glow sticks, crayons, bracelets, and other Halloween-themed toys. Since the campaign’s launch on October 7th, FARE’s Teal Pumpkin blog posts and webpages have generated 250,000 page views. Props to FARE for incorporating Halloween into a creative, innovative marketing opportunity.
Search #TealPumpkinProject to view over 2,000 tagged Instagram images