As a standard practice at Rizen Creative we spend a good deal of time proofing all of the work that leaves the shop. Proof reading, just like everything we do, requires practice and attention. For this months edition of “lunch, lounge and learn” we brought in local writing extraordinaire Nancy Buffington (Boise Speakwell) to give us some helpful tips and tricks.
Through the exercises and lessons brought by Nancy we learned about the basics of grammar and punctuation, as well as the all import voice in which you are speaking. In advertising we know that the reader of anything that we produce is the only person who matters. It doesn’t matter what WE think of the writing style, it only matters what THEY are going to think about the writing style. Nancy discussed how different forms of punctuation can be used to change the voice of your writing from casual to formal, and to write how you speak. If it’s not something you would say to someone in conversation, then you probably shouldn’t write it. People want to feel like they are being written to by a real person, not a machine. Great advice that can be applied across so many of the mediums that we work in.
Again, a huge thanks to Nancy for joining us and for imparting so much of your knowledge on us in such a short amount of time.