Rizen Creative Ideas, advertising & design for underdog brands

Advance tickets may be “sold out,” but if you show up when the doors open at 6:30pm, it is first-come, first-served general admission seating so finding your spot shouldn’t be a problem.
Even better, if you are one of the first 100 people in the door, you’ll have the opportunity to get a free Ignite Boise [...]

Last week I took a break from my Paris vacation to visit Nunhems’ global headquarters in The Netherlands. Nunhems is one of the world’s leading vegetable seed companies. They are also a Rizen Client.
Put simply, Nunhems breeds, produces and process the seeds used to grow much of the onion, carrot, lettuce and other vegetables that [...]

Contextual ads often seem out of context. Without the human filter to sort out when it is appropriate to say certain things, contextual ads (the most famous service is provided by Google Adwords) just blurt.
We recently spotted these ads attached to a blog post by word-of-mouth guru Ben McConnell. The post was about Ben’s recent [...]

This one is tough to write. Several of my favorite clients are the result of Rizen Creative responding to an RFP (that’s “request for proposal,” for those who don’t speak in acronyms).  RFPs are used by organizations to efficiently (for the RFP issuer, at least) get details about services, prices, etc. from vendors and ostensibly [...]

This post was original published on my Underdog Effect blog. We’re still undecided if that one will continue now that Rizen’s has been given life. More to come on that. In the meantime, enjoy…
Mission statements have become wrought with baggage. They don’t mean anything. They’re too often too verbose. They don’t pin you down. So [...]