Rizen Creative Ideas, advertising & design for underdog brands

We get lots of feedback whenever we write about the miscellaneous stuff we have hanging around our office.
This (kinda blurry) photo of our guitars is just such a thing. The front Taylor is Ron’s. The other is Jeff’s. As of today, we’re the only two in the office who (attempt) to play. But we hope [...]

Ignite Boise | 05 is set for October 21, 2010. And like every event, the organizers try to mix things up a bit in the interest of constant improvement.
This time around that includes the way we are handling sponsorships. In addition to getting their logo featured and other online love, IB|05 sponsors will also be [...]

Millennium Falcon Guitar
Minimalist Famous Album Covers
And, while you’ve probably seen it, it’s worth sharing if you haven’t…
Guy Getting Totally Stoked Over a Double Rainbow:

“You cannot depend on your eyes when your imagination is out of focus.”
-Mark Twain

We’re very excited to announce that Jin You has joined the Rizen Creative team as graphic designer. Jin is an interesting guy. Not only is he a passionate designer, he is also a very talented photographer and world traveler (we’ll let him tell you the stories).
Jin comes our way via Boise State University and the [...]

This is one of those weeks where we are reminded why we love what we do: because we get to invent for a living. This week alone, we worked on…

inventing a new brand of organic fertilizer (including the positioning strategy & packaging).
developing multiple brand identities.
theming an international B2B conference.
creating a brand strategy for one of [...]

It’s cool to help make new things. So when he heard about a new local start-up paddle board company, Glide, we knew we wanted to be part of it.
STEP 1: a name. They already had that, so we move to…
STEP 2: a logo. This is the result. Pretty cool.
Look for more details on this company [...]

Designer-designed toys.
Machined aluminum toy cars.
Innertube lamps, belts and more.
Beautiful axes. As in chop chop.

We love to re-energize brands.  It’s one of the reasons we do what we do.  It runs deeper than updating a logo and marketing collateral.  Sometimes you just have to smack the mustache and sideburns off tradition to dramatically shift public perception and company culture to succeed.
At first I was skeptical about the new face [...]

As with many of our clients, our work for the Idaho Wine Commission kicked off with an animated discovery/brainstorming session with key stakeholders. As (almost) always, this led to a number of insights, some BGOs, some more veiled. It was great fun.
Now the hardwork begins.

What you see here are some of the output from that session. [...]