Goodbye to a great one.
We were saddened to learn of Steve Appleton’s passing today. Our sincerest condolences go out the family.
He epitomized what is great about America. Work hard, treat people right and you will succeed.
A BIG :30.
$4 million. That’s how much a :30 second ad will run national advertisers in the Super Bowl this weekend. According to FoxNews (sorry for the source) it’s worth it.
“From a stock market perspective, the answer is yes. Super Bowl advertisers from 1996 to 2010 outperformed the S&P 500 by more than 1% on average in [...]
Somebody that I used to know.
If you’ve been jones-ing for new music with heavy Sting/Police influences, you’re about to get your fix. Not only is Gotye’s “Somebody that I used to know”, beautiful and moving, the album was recorded independently, and he designed the cover artwork himself. The video below is based on the cover artwork as well.
Preparing to JUMP.
The fences are up; the stage is set.
With construction about to get underway on the new JUMP (Jack’s Urban Meeting Place) Project, we couldn’t be more excited. The view that we currently have has been that of a now abandon warehouse and a dirt surface lot. So comes to an end, a rather unappealing view, [...]
What’s the big idea?
Stopping power. A definable personality. Recognition amongst the clutter.
These were a few recommendations we gave our client Custom Home Solutions. Ground breaking? No, but they were fundamentals that were necessary for a great company that was not getting the credit it deserved. Couple these recommendations with simple research on the company’s target market and [...]
Path: keeping it real.
Have you tried Path yet? It bills itself as “the smart journal that helps you share life with the ones you love.” For the most part, it lives up to that promise.
How does Path keep it real?
Your friends get capped at 150. Pick and choose wisely.
It has a preset feature for adding when you went [...]
Say Thanks.
Along the way, a teacher/educator probably had an impact on your life. It may have been as simple as an encouraging word or a nudge in the right direction.
With all the political discourse about education the folks that do it day in, day out–at times–are easily forgotten.
That’s why we created a Facebook App along with [...]
Winter Breakaway Photos
Now that snow’s flying at Southwest Idaho resorts, it’s the perfect time to take your best shot in the snow and enter Southwest Idaho’s Winter Breakaway photo contest. Or, if you’re headed to the Boise airport, find Southwest Idaho’s sign near Concourse B (it’s hard to miss), take a seat in our chair, snap a photo [...]
Well said, Rita.
“Creativity comes from trust. Trust your instincts. And never hope more than you work.”
-Rita Mae Brown
Should all marketing be content marketing?
There’s a lot of talk about content marketing these days. The definition of content marketing is simple: content that’s used to acquire or retain customers.
That includes old stand-bys like white papers and testimonials, but has really hit its stride with the affordability of video, blogs, social media, etc. Overlay all those tactics with a great customer [...]