We have noticed a rise over the last several years in advertising targeting women, especially with an empowering message. Judging by our research, other people have also taken notice. Around ten years ago Dove launched the Campaign for Real Beauty sending the female empowering movement into full swing. Several brands followed Dove’s lead, Verizon, Pantene [...]
When we were asked by our friends at Wire Stone if we wanted to participate in Sippin’ & Supplies, a back-to-school drive benefiting the City Light Women & Children’s Shelter, the obvious answer was, “of course!”
The Rizen team likes to get involved with the community as often as we can and saw this as the [...]
Our office was recently dared to partake in the ALS Ice Bucket Challenge, as prompted by our neighbors Red Sky PR. You’ve probably seen people posting these hilarious videos all over your news feeds. While the ice bucket phenomenon is supporting a great cause, it also brings up some interesting marketing perspectives.
ALS Association raises awareness [...]
Summer is a time for suntans, snow cones, boating and of course, roadtrips! Who doesn’t love a good roadtrip? It’s just you, the wide open road, adventure and friends making memories. Albertsons has taken the nostalgic experience of the good old-fashion roadtrip and put a new-age spin on it with their Best Roadtrip Ever contest.
For our monthly lunch, lounge and learn event, we took a quick field trip down to Evermore prints in downtown Boise. The folks at Evermore were very accommodating and shared a great deal of information about their products and services while emphasizing what makes them different than other print shops. Their attention to detail and [...]
There is a lot of debate on what makes your brand successful at social media. In a time where we are constantly simulated by Facebook, Twitter, Instagram, Vine, Google+, you have to be constantly moving, changing, growing. If not, you will be left in the dust.
So, we asked ourself, “Of all the material out there [...]
This week we get to launch a website that we have been excited about for quite some time now. Terravant came to us early this year looking for a fresh start. The company had been around for a while, but they were ready to take things to next level and gain some recognition across the [...]
Ogilvy & Mather’s new employees are greeted with an Induction box as they begin their careers at the international, design power-house. The intriguing, red box contains a visual representation of the 8 creative habits, the ‘Eternal Pursuit of Unhappiness,” a book published by the company regarding David Ogilvy’s philosophy on today’s advertising agency, relevant paperwork [...]
We’re all about the “Share a Coke” campaign. We know people are drawn to personalization. Whether it’s monogrammed decor, catchy graphic tees, or loud bumper stickers, we tend to gravitate toward products and campaigns that help us identify with a product.
On ShareACoke.com, users can design their own custom coke bottle, search stores that are selling [...]
When was the last time you reviewed your business’ social media history? If you took inventory of every status update, tweet, video, or photo you posted in the last year, what would the story be? Is that the story you’re trying to tell with your brand?
Aside from click analytics and SEO, perhaps all of us [...]