Earlier this year we were contacted by Boise based software company, GetLinked, for marketing services. Their list of needs started with some marketing and website help, but evolved into a complete brand refresh.
The masterminds of the software program spent 10 years perfecting the product before releasing it to the public. Now that the product is [...]
Recently, we were lucky enough help the Treasure Valley YMCA with its first ever marketing campaign, (My Word. Our Y.) The month long goal was to create top of mind awareness of all YMCA services, and its positive impact on the community all while engaging members in a meaningful way.
The campaign is also:
• Building a [...]
As the selfie phenomenon sweeps every type of social media platform around us, this photo trend is now becoming even more interactive and influential. Saks Fifth Avenue has now launched #SaksStyle, a Fanreel that uses Facebook, Twitter, Tumblr and Instagram images of fan/ followers and makes them shoppable as it asks its users, ‘Want to [...]
Yesterday Ron, Tyler and John geared up for the Boise Advertising Federation’s Legends of Advertising Golf Tournament, AKA Booze N’ Bogeys. Each September local agencies come together to participate in this fundraiser scramble to benefit advertising clubs from universities and colleges across the state of Idaho. This year University of Idaho, College of Souther Idaho [...]
Wednesday, September 10th was Internet Slowdown Day. If you ventured on to sights like Netflix, Etsy, Foursquare and many more than you may have encountered the loading symbol or as some like to call it, “the spinning wheel of death.” You were not actually encountering a “slowdown” but rather a simulation of what you could [...]
When was the last time you read a book? Not a digital book, or digital magazine, but a book book. The clever marketing minds at IKEA put together this fantastic online spot mocking everything we find so special about our digital devices.
“The battery life is eternal.”
The writing for this promo, along with the presentation are [...]
For our monthly Lunch, Lounge and Learn, Treasure Valley Litho’s Will Sinclair and Katie Watts were nice enough to teach us about the latest and greatest that Pantone has to offer. The goal was to learn how to provide more consistent color solutions for our clients across all mediums. Will talked pre press about subjects [...]
Contrary to popular belief, neither Twitter nor Chris Messina invent the hashtag.
Once referred to as the pound sign, online use of the hashtag began on Internet Relay Chats, or IRC, in the late 1990s. It was used to categorise items into groups, similar to how it is used now. Then, on August 23 of 2007, [...]
We’d like to give a shoutout to our friends at Sidewayz Films for their awesome new wakeboarding film: Resurgence. We had the pleasure of partnering with Sidewayz to shoot our “Boise Is” video for Boise Valley Economic Partnership. Resurgence chronicles Darin Shapiro’s return to wakeboarding - the first wakeboarding film that Sidewayz has released in [...]
Instagram recently announced that it will be offering new advertising tools to help market your brand: account insights, ad insights, and ad staging. Account insights lets advertisers see metrics of impressions and reach. Ad insights measures effectiveness of paid-for content. Ad staging lets advertisers draft posts for future marketing campaigns.
We have [...]