Posts Categorized: Environment

BAF Bowling League.

You may recall our blog post earlier this year about competing in a kickball league. Well, we’re at it again, but this time it’s bowling. Thanks to the Boise Ad Federation we are competing against many of our closest friends in the ad industry in what appears to be a pretty competitive league. At least… Read more »

Payette Brewing.

Mike Francis, a Boise native, left the corporate hustle and bustle of Boeing to pursue his dream of working in an industry of his own, brewing beer. In 2010 Mike headed home to establish Payette Brewing Co. and the rest is history. We recently joined with Boise Valley Economic Partnership in sitting down with Mike… Read more »

Well Done MetaGeek.


Last night we had the honor of attending the grand opening event for the new MetaGeek offices in The Owyhee, formerly The Owyhee Plaza. The office space is fantastic, but more than that, the company is really something special. Boise’s rising tech industry has been a point of discussion around here for a while now…. Read more »

Sippin’ in the City.

Congrats to our Idaho Wine Commission on putting together another great Sippin’ in the City! The sold-out food and wine tasting event was hosted last night at the Linen Building in Boise. Nearly 250 patrons were treated to a variety of local whites and reds from eight different Idaho wineries, along with appetizers and desserts… Read more »

Asana Climbing.

In the heart of Garden City is a hidden gem, Asana. Born and raised-up in the Boise Valley, Asana is now an international company that manufactures, wholesales, and retails all things bouldering/climbing. Rizen recently teamed up with Boise Valley Economic Partnership, or BVEP, to produce a piece featuring Asana. We invite you to watch the video… Read more »

Halloween Marketing.

This Halloween we’re giving kudos to the Teal Pumpkin Project. If you’re seeing social media posts of teal-colored pumpkins, the credit goes to Virginian non-profit Food Allergy Research and Education (FARE). FARE’s Teal Pumpkin campaign has reached over 5.5 million Facebook users, garnering the attention of,, and Participants are prompted to paint… Read more »

The Adweek 50.

This week Adweek released “The Adweek 50,” spotlighting the marketing masterminds behind leading brands. Here are a few highlights: #1. Carolyn Everson, VP of Global Marketing Solutions, Facebook Everson tops the list this year as the champion behind Facebook Atlas, launching a “people-based” marketing initiative. As we mentioned a few weeks ago, Atlas is an… Read more »

GoPro & YouTube.

If there is a brand that is taking full advantage of YouTube these days, and doing it well we might add, it’s GoPro. According to Econsultancy, GoPro is the fifth-largest brand on YouTube. Pretty impressive given that only 2% of the top 5,000 channels are held by brands. So, what is GoPro doing that others brands… Read more »