A BIG :30.
$4 million. That’s how much a :30 second ad will run national advertisers in the Super Bowl this weekend. According to FoxNews (sorry for the source) it’s worth it.
“From a stock market perspective, the answer is yes. Super Bowl advertisers from 1996 to 2010 outperformed the S&P 500 by more than 1% on average in [...]
Somebody that I used to know.
If you’ve been jones-ing for new music with heavy Sting/Police influences, you’re about to get your fix. Not only is Gotye’s “Somebody that I used to know”, beautiful and moving, the album was recorded independently, and he designed the cover artwork himself. The video below is based on the cover artwork as well.
Path: keeping it real.
Have you tried Path yet? It bills itself as “the smart journal that helps you share life with the ones you love.” For the most part, it lives up to that promise.
How does Path keep it real?
Your friends get capped at 150. Pick and choose wisely.
It has a preset feature for adding when you went [...]
Should all marketing be content marketing?
There’s a lot of talk about content marketing these days. The definition of content marketing is simple: content that’s used to acquire or retain customers.
That includes old stand-bys like white papers and testimonials, but has really hit its stride with the affordability of video, blogs, social media, etc. Overlay all those tactics with a great customer [...]
A peak into the diary of a Boise marketing, creative + design company (or “Our most popular posts of 2011″).
Including this post, Rizen will have published 143 blog entries in 2011. That’s a lot. In fact, we’d put that up against any other Boise-based marketing firm, whether the call themselves an ad agency, marketing agency, graphic design firm or whatever.
We wouldn’t do it if people weren’t reading…but they are (thanks!). So, as is natural [...]
Our own little Christmas message.
Talking social media.
These days, everybody’s talking social media. Including us. In this case, at Jenna Haener’s 10 or so person social media class at Boise State University. We talked about the realities–good and bad–about the business of SM. This included showing some examples of recent campaigns we’ve worked on…all good fun. Thanks for having us.
Is Your Brand In A Happy Place?
MSN Money recently posted an article on the world’s happiest brands and what makes those brands so “happy”. According to the article, which quotes Ned Russell from Saatchi & Saatchi Wellness and Richard Laermer, author and PR News Hall of Fame inductee, it has do with the emotional response you feel when experiencing the brand, whether it’s nostalgia [...]
Direct mail: how good is your list, really?
Looking to get a list of women, aged 35-44 who own their homes and enjoy soy lattes? These days, with just a few clicks, you can have it. Our personal data is now sold and traded like any other commodity. So what do direct mail companies do with it?
Abuse it, mostly.
Recently Jeff received three pieces [...]
Social Media: Give ‘em Something to Talk About.
The conversation surrounding social media strategy seems to center on the whys and hows the various (and ever-changing) online communities.
How do I editorially manage the content in our social media channels? Why are we focusing on Facebook over Twitter? How many tweets should I post on weekends? Why are we involved in this social media [...]