Rizen Creative Ideas, advertising & design for underdog brands

Does your company suffer from corporate speak? Phrases that include “synergy,” “touch points” or “innovation?”
Tell them to knock it off.
Believe it or not it is possible to speak plainly and intelligently at the same time. We see it all the time in the ad industry. I was reminded of this when reading an article about [...]

When was the last time that the person serving you–in a restaurant, grocery store or creative agency–made it clear that they genuinely cared about your happiness beyond the immediate transaction? That they were personally committed to your enjoyment, benefit, success or whatever—not simply completing the task at hand and moving on?
Too often those of us [...]

In honor of MTV’s 30th Anniversary, we picked a few of our favorite videos. And, the winners are:
Best mustache:
Sabotage - Beastie Boys
Best Lego animation:
Fell in Love with a Girl - The White Stripes
Best Claymation:
Big Time - Peter Gabriel
Best video over 13 minutes:
Thriller - Michael Jackson
Best use of mushrooms:
Don’t Come Around Here No More - Tom Petty [...]

Humans were never meant to scroll horizontally. Just look at the joints in your index finger. Up and down come naturally. Side-to-side ends up being more of an awkward finger wag. Chances are you’re missing a third joint dedicated to sideways movements. This is precisely why horizontal scrollbars need to go away and never return.

A [...]

Turns out the innovative giant has more cash then the U.S. Treasury. As of June 30th Apple reported having over $76 billion in cash on its books.
The closing balance of the U.S. Treasury this week was just under $74 billion.
With all the cantankerous and immature politicking over the past few months over our nation’s debt, [...]

Is there a better Asian staple than Pad Thai? It’s an unassuming dish. Noodles, sauce, and meat is all you see. Don’t be deceived though, Pad Thai perfection is not as simple as dumping a jar of sauce into noodles and turning your heat up to frying temperatures.
When just a simple recipe card is not [...]

Each month we have a lunch get together where one of our team is assigned the task of sharing something informational, educational or just plain cool over a lunch hour. We call it Lunch, Lounge and Learn.

July’s “Lunch, Lounge and Learn” took the rizencreative crew to the Boise Bike Project. Most of us had heard [...]

Those of us in the design community are fairly familiar with “Lorem Ipsum” — a selection of dummy Latin text used as a place holder for actual content in projects that are still in the developing stages.
Perhaps, however, you aren’t aware that Lorem Ipsum has been around since the 1500s. According to a website that [...]

Wow. It’s June. We’re almost mid-way through 2011. Hard to believe. Even harder to believe is that since the beginning of the year we’ve written 70 blog posts. Here are a few of our favorites just in case you missed any of them:

Our brand work for Glide Stand Up Paddleboards
Rizen’s new Underdog Stories in Under [...]

The Falcon Cam! Have you heard of the Peregrine Falcon nest that’s on a building on 10th and Main in downtown Boise? There is a streaming video offering you a look into the life and times of Boise’s favorite Peregrine couple and their four brand new chicks! We can’t stop watching this little family and [...]