Rizen Creative Ideas, advertising & design for underdog brands

A Brief History of Title Design from Ian Albinson.

For all practical purposes, we live in a society of unlimited choice. Looking for a band that plays rock music inspired by Super Mario Bros.? It exists. Or a vampire killing kit? No problem.
The point is, if you can dream it, it likely exists. But with so much choice, how do people make purchasing decisions? [...]

Found this fun little ditty that The WSJ put together. Brad Pitt and Morgan Freeman had to start somewhere. Why not as ad pitchmen.

A pretty good overview of how creativity works and some tough questions we should be asking to use it to improve our education system.
How Do You Design For Creativity?
View more presentations from Bud Caddell.

It all started with the quest for the perfect gray (or is it ‘grey’?) for my walls. I knew it was out there. What I didn’t know is (1) how much color can affect how you feel and (2) that there are people - color consultants - that make a living by finding just the right shade.
Since my quest had to [...]

Did you notice this? We did. And while the Statesman’s online log-in system–used, evidently for Business Insider, too–is very buggy and doesn’t allow for instant access (please fix this Idaho Statesman!), it is great to see a fresh effort by the State’s largest newspaper to cover the local business scene.

The advertising industry has its awards shows. PR folks, too. But other business communicators? The ones working in the trenches to create annual reports, tech sheets, publicity plans, web sites and the like for their corporate employers are often left on the sidelines.
That’s why Capital City Communicators created the Impact Awards. Now all sorts of [...]

The enemy is listening. To your Facebook status.
That, according to the new U.S. Army social media handbook. It’s a good read and interesting look at how a large, complex organization is education their workforce. Read it for yourself here.
We are firm believers that every company of more than about three people should have clear policies [...]

From the In-Case-You-Missed-It-The-First-Time Department: Here, in no particular order, are some of our most popular blog posts from 2010…
Mad men we are not
Ignite Boise 5 tees & posters
Mia @ Ignite Boise
The Rizen team rafting trip
New Idaho Wine Commission logo
Boise Convention & Visitors Bureau ads
Our company bike
Boise Convention & Vistors Bureau website
WCB “fine print” ad
List of [...]

The Rizen Family is celebrating the season of giving by fulfilling the Christmas wish lists of local families in need.
We’d love it if you would consider joining us…
Working through the Women’s and Children’s Alliance Christmas Family Sponsorship Program, we’ve posted the families’ wish lists below.  If you’d like to participate, select the item you’d like [...]