Posts Categorized: Uncategorized

From the Archives: Circa 2008 – Rizen now Twittering.

Yes, Rizen has finally joined the ranks the Twitter elite. You can find us here. Not sure what Twitter is? It’s a social networking site that crosses blogging with instant messaging. In our case, we “Tweet” messages ranging from mind-numbingly mundane to edifying-ly insighful (maximum length 140 characters). If you’d like, you can opt-in to follow us via… Read more »

An artist is…

“An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.” -Seth Godin Seth Godin is an author, entrepreneur, marketer, and public speaker.

GetLinked.

Earlier this year we were contacted by Boise based software company, GetLinked, for marketing services. Their list of needs started with some marketing and website help, but evolved into a complete brand refresh. The masterminds of the software program spent 10 years perfecting the product before releasing it to the public. Now that the product… Read more »

My Word. Our Y.

Recently, we were lucky enough help the Treasure Valley YMCA with its first ever marketing campaign, (My Word. Our Y.) The month long goal was to create top of mind awareness of all YMCA services, and its positive impact on the community all while engaging members in a meaningful way. The campaign is also: •   … Read more »

The Shoppable Selfie.

As the selfie phenomenon sweeps every type of social media platform around us, this photo trend is now becoming even more interactive and influential. Saks Fifth Avenue has now launched #SaksStyle, a Fanreel that uses Facebook, Twitter, Tumblr and Instagram images of fan/ followers and makes them shoppable as it asks its users, ‘Want to… Read more »

Legends of Advertising Golf Tournament.

Yesterday Ron, Tyler and John geared up for the Boise Advertising Federation’s Legends of Advertising Golf Tournament, AKA Booze N’ Bogeys. Each September local agencies come together to participate in this fundraiser scramble to benefit advertising clubs from universities and colleges across the state of Idaho. This year University of Idaho, College of Souther Idaho… Read more »

The BookBook.

When was the last time you read a book? Not a digital book, or digital magazine, but a book book. The clever marketing minds at IKEA put together this fantastic online spot mocking everything we find so special about our digital devices. “The battery life is eternal.” The writing for this promo, along with the… Read more »

Pantone Education.

For our monthly Lunch, Lounge and Learn, Treasure Valley Litho‘s Will Sinclair and Katie Watts were nice enough to teach us about the latest and greatest that Pantone has to offer. The goal was to learn how to provide more consistent color solutions for our clients across all mediums. Will talked pre press about subjects… Read more »

#Hashtag.

Contrary to popular belief, neither Twitter nor Chris Messina invent the hashtag. Once referred to as the pound sign, online use of the hashtag began on Internet Relay Chats, or IRC, in the late 1990s. It was used to categorise items into groups, similar to how it is used now. Then, on August 23 of… Read more »

Getting Sidewayz.

We’d like to give a shoutout to our friends at Sidewayz Films for their awesome new wakeboarding film: Resurgence. We had the pleasure of partnering with Sidewayz to shoot our “Boise Is” video for Boise Valley Economic Partnership. Resurgence chronicles Darin Shapiro’s return to wakeboarding – the first wakeboarding film that Sidewayz has released in… Read more »