Rizen Creative Ideas, advertising & design for underdog brands

For those who live here, it’s obvious that Boise is a modern, active city that blends urban sophistication with relaxed outdoor fun. But for those who have never visited, that’s not quite that obvious.

So when Rizen was charged with redesign the Boise Convention & Visitors Bureau web site, we knew we had to get this [...]

Nowadays, the number of full page, full color magazines we create is limited. (Seems most of our work these days in the interactive realm, you know what I mean?) So when opportunities to develop an idea for a print ad come up, we love to sink our teeth into them.
This week had the chance to [...]

We’d like to take a quick a moment to do something we rarely do on this blog: promote our services.
As many of you know, we’ve been actively involved in the social media space for a couple of years now. It started as an experiment to help us, as a company and as marketing counselors, be [...]

Rafanelli and Nahas, a Boise-based commercial real estate developer, has been creating signature properties for the past 25 years. In the Treasure Valley alone their offerings include nearly one million square feet of landmark properties. We have been privileged to help assist with their marketing efforts for properties such as the Boise Plaza (the old [...]

We just wrapped up the design of this beautiful (if we do say so ourselves) annual report for the The Nature Conservancy of Idaho.
If you like both nature and capitalism, The Nature Conservancy is for you. This organization protects the world’s great places by purchasing them, having property donated or via various form of partnerships. [...]

It’s official. Fish Pimp has a new look. The new packaging designs (yes, created by Rizen) give the irreverent brand formerly known as Angling Evolutions a style worthy of the innovative fly-fishing accessories they feature.
Look for it in fly shops and specialty outdoor retailers everywhere.

Wow. Boise State Radio has out done itself again. Our local public radio affiliate launched a series of reports that delves deeper than the surface-level recession statistics we’ve all become numb to. The series, dubbed “That Could Be Me,” explores all the issues that face people who are only “one degree away from poverty.”
Even more [...]

Check out these cool tees we designed this week for CrossFit, a Boise-based fitness company for those who love a hardcore workout. These tees will be sold by CrossFit with all proceeds going to charity.

In today’s internet-driven, social media-obsessed, make-it-cool-but-make-it-affordable communications world, sometimes the best tactics take off a little of the polish in order to put more focus on the content.
We’ve been working on just such a substance over style approach for our friends at the Boise Convention and Visitors Bureau. Dubbed “Placebook videos,” the project consists of [...]

Some pieces are hard to photograph so that you can make any sense of them. This is one of those. It’s a real simple printed insert that will be going out in trade magazine over the course of the next month or so.
The idea is pretty straightforward: Nunhems, one of the leading (but not THE [...]