Rizen Creative Ideas, advertising & design for underdog brands

This is one of those weeks where we are reminded why we love what we do: because we get to invent for a living. This week alone, we worked on…

inventing a new brand of organic fertilizer (including the positioning strategy & packaging).
developing multiple brand identities.
theming an international B2B conference.
creating a brand strategy for one of [...]

It’s cool to help make new things. So when he heard about a new local start-up paddle board company, Glide, we knew we wanted to be part of it.
STEP 1: a name. They already had that, so we move to…
STEP 2: a logo. This is the result. Pretty cool.
Look for more details on this company [...]

As with many of our clients, our work for the Idaho Wine Commission kicked off with an animated discovery/brainstorming session with key stakeholders. As (almost) always, this led to a number of insights, some BGOs, some more veiled. It was great fun.
Now the hardwork begins.

What you see here are some of the output from that session. [...]

Despite the SPAM filters, the distractions, and the clutter, email marketing works. Specifically, for business-to-business marketers, it is a great way to add value through information and insights that are relevant and timely.
One key to their success is to transform your email newsletter PROJECT into a communications PROGRAM. By that we mean focus on the [...]

For more than six months Rizen has been working with Pioneer Title to create a tool to track the local real estate market. Yesterday it launched. Dubbed the PTC Index, it is a monthly measurement of the vibrancy of the Treasure Valley market. Based on a custom weighted algorithm, it combines nine critical measurements [...]

We have been hard at work on a number of web projects including the recently launched Fish Pimp website. The site features a full line of fishing & fly-fishing accessories from a local company based here in Boise, Idaho. The company previously known as Angling Evolutions turned to us to help with their rebranding, packaging [...]

Being wine-drinkers, enthusiast and frankly just lovers of the industry, we were thrilled to learn we had been selected to help the Idaho Wine Commission reinvigorate their marketing efforts.
The work will include refreshing the statewide organization’s logo and brand identity as well as include developing a new web site that will serve as a hub [...]

Not to brag, but a campaign we developed for the Southwest Idaho Travel Association was awarded top prize at the Idaho Conference on Tourism among media campaigns.
The “Wanderful Winter” promotion was executed almost entirely online and resulted in hundreds of additions to SWITA’s database.

Congratulations to all involved and thanks for letting us be part of [...]

When you’re talking to attorneys (or anyone for that matter), it’s best to speak their language. That’s why we developed this ad for Western Capital Bank to run The Idaho State Bar’s “Advocate” magazine.
It is written in the international language of attorneys: fine print.
(You can click on it to make it large enough to read.)

The Southwest Idaho Travel Association this week launched its Weekend Getaway Giveaway — a chance for a lucky couple to get free round trip airfare to Boise, then enjoy a weekend of good times rafting, tasting wine, and more.
The giveaway is be promoted through ads in Horizon Air Magazine as well as targeted travel web [...]