Rizen Creative Ideas, advertising & design for underdog brands

It’s official. Fish Pimp has a new look. The new packaging designs (yes, created by Rizen) give the irreverent brand formerly known as Angling Evolutions a style worthy of the innovative fly-fishing accessories they feature.
Look for it in fly shops and specialty outdoor retailers everywhere.

Wow. Boise State Radio has out done itself again. Our local public radio affiliate launched a series of reports that delves deeper than the surface-level recession statistics we’ve all become numb to. The series, dubbed “That Could Be Me,” explores all the issues that face people who are only “one degree away from poverty.”
Even more [...]

Check out these cool tees we designed this week for CrossFit, a Boise-based fitness company for those who love a hardcore workout. These tees will be sold by CrossFit with all proceeds going to charity.

In today’s internet-driven, social media-obsessed, make-it-cool-but-make-it-affordable communications world, sometimes the best tactics take off a little of the polish in order to put more focus on the content.
We’ve been working on just such a substance over style approach for our friends at the Boise Convention and Visitors Bureau. Dubbed “Placebook videos,” the project consists of [...]

Some pieces are hard to photograph so that you can make any sense of them. This is one of those. It’s a real simple printed insert that will be going out in trade magazine over the course of the next month or so.
The idea is pretty straightforward: Nunhems, one of the leading (but not THE [...]

We’re happy to welcome The Nature Conservancy of Idaho to the Rizen family.
Not only do we really believe in their common sense, good-ol-capitalism-based approach to conservation, but they’re also really cool people.
Our relationship began with the design the latest edition of their print newsletter (right). But that is just the beginning…
For those of you who [...]

Rizen was briefly mentioned in this week’s Idaho Business review for our work for the Boise Centre.
About a year ago, the Boise Centre engaged us to assist them with a rebranding effort. As part of our efforts we explored over two dozen logo variations, ranging from radically different to freshened-up versions of their classic mark [...]

We’ve been working closely over the past few months with the Southwest Idaho Travel Association to help them enliven their brand and fulfill their mission of building Idaho’s economy through one of our state’s largest industries: tourism.
Our work has consisted of a new logo, advertising, a micro-site that helps you find an appropriate travel itinerary, [...]

If the name of the business, product, etc is memorable, it should be successful, right? That’s the case with this recent sample of work we are currently producing. The fly-fishing accessory brand Angling Evloutions is going through just that . . . an evolution. Their flag ship product the “FISH PIMP” is a strike indicator [...]

Most (probably all, but that’s unconfirmed) of us here at Rizen are big public radio fans. So when we had the opportunity to work with our friends at Boise State Radio, our local NPR affiliate, to create a new marketing campaign, we were thrilled.
Here are the results. The idea was to demonstrate the many diverse [...]