Rizen Creative Ideas, advertising & design for underdog brands

The PTC Index, a tool that tracks the vibrancy of the Treasure Valley real estate market, continues to show slow and steady upward progress. It is currently at 115. To give you some perspective, when the market was at its most active point in 2005, the PTC Index average would have been 225. In January of [...]

Customers of Western Capital Bank say the nicest things. So, Rizen asked two of the Bank’s customers, Zen Bento’s Rene Iwamasa and Western Electronics‘ Brad Grover to share what makes Western Capital so great. In their own words.
We couldn’t have said it better ourselves.

An update from a post we scribed a few weeks back.  The latest culinary destination, Fork, is making great strides in the old bank building on 8th and Idaho. It’s amazing what a little paint and a fir wood wrapped bar and pillars will do.

Ever wonder how Idaho companies are marketing themselves? Us, too. That’s why Rizen recently conducted an informal survey of Idaho businesses that focused on the marketing tactics they are using. Our goal was to learn what tools are being utilized and how well they were performing. We call it the 2010 Idaho Marketing Tactic Survey (clever, [...]

There’s new life on the corner of 8th and Idaho in the 805 Idaho building.  Fork, a new restaurant concept by Cameron Lumsden (Paul Fleming, PF Changs and Flatbread) plans to open in February and is currently renovating the space. Though in the early stages you can already feel a delicious vibe here. Northwest cuisine [...]

Just a quick “job well done” to Jim Hunter of Boise Hunter Homes. This week Jim appeared on the “It’s Your Business” segment of KTVB’s noon news. He did a great job discussing the future of the homebuilding industry with (the always charming) Carolyn Holly.
We are honored to have clients and friends like Boise Hunter [...]

Stand-Up Paddleboarding is one of the hottest “newish” sports to come to Idaho. SUPers are taking to Idaho’s many rivers and lakes to splash and glade on these surfboard cousins. Rizen has even got involved, designing the logo for Boise-based Glide a few months back. Well, last week we were treated to two of their early [...]

The folks over at Wine Press Northwest know a thing or two about wine. So, it wasn’t surprising that they (along with 5 other local wine connoisseurs) awarded several medals to Idaho wines at the Idaho Wine Competition, held at Ste. Chapelle last Monday.
Two hundred and eight wines were submitted, and after a full day of [...]

This is really good news. Nunhems, a subsidiary of Bayer CropScience and a Rizen client, held a grand opening celebration for its new $30MM expansion in Parma, Idaho. The project enhances the company’s (already strong) ability to provide the vegetable seeds of the highest quality to commercial growers here and abroad.
The celebration Wednesday also marked [...]

We love living and playing in Southwest Idaho. And one cool thing about working with the Southwest Idaho Travel Association is that we get to share that love with people around the Northwest, even the world. Here’s one way we’re doing that: new winter ads. These two highlighted the area’s totally killer skiing and snowmobiling.