Rizen Creative

New Boise Convention and Visitors Bureau web site.

rizen creative — Fri, 05 Mar 2010 21:14:57 +0000

For those who live here, it’s obvious that Boise is a modern, active city that blends urban sophistication with relaxed outdoor fun. But for those who have never visited, that’s not quite that obvious.

So when Rizen was charged with redesign the Boise Convention & Visitors Bureau web site, we knew we had to get this core message out. Still, we couldn’t lose site of the many other purposes the site had to serve. After all, in addition to be a strong promotional site there were many other—sometimes competing—factors that had to be addressed, including the need for the web site to:

• Be easily update-able with details from the hundreds of tourism-related companies in the area.
• Serve the needs of both leisure and business travelers.
• Be a resource for travel journalists, event planners and tour group operators.
• Act as a communications hub for the BCVB’s many industry partners
• And much more…

Our efforts were successful. Though just recently launched, feedback has been tremendous and early reports are that requests for meeting planner and visitor guides are up.

Just as important as how the site looks and functions is what lies “under the hood.” Boise.org gives BCVB complete control over their content (including a calendar, blog, and promotional feature sites). Plus, the site’s innovative myMap functionality is an industry first, allowing visitors to create a custom map not only detail pages, but also from blog posts and calendar events.

The web site integrated a creative direction, dubbed “Boise Is…” that has been successfully implemented across a host of advertising and marketing materials.

Submit now to Ignite Boise 4.

rizen creative — Fri, 05 Mar 2010 21:14:36 +0000

Here’s your chance for (minor) fame, fortune (not really) and a free t-shirt (absolutely). Ignite Boise is now accepting submission ideas for Ignite Boise. The process is simple:

1) Come up with a kick-ass idea. Something your passionate about. Something interesting. Something powerful.

2) Write a short synopsis of it that conveys everything in step #1.

3) Submit it on the Ignite Boise web site. Here, specifically.

From there, the Ignite Boise selection committee will review your idea and will make selections that will make a “perfect” event. To be considered you have to your synopsis in by March 19 at 5pm.

The event is April 22, Earth Day. So it might be cool to consider presos that relate, broadly, to what that day signifies. Just an idea.

iWant an iPad. iCan have one April 3.

rizen creative — Fri, 05 Mar 2010 21:14:14 +0000

OK. We admit it. We love Apple. In case you missed it, Apple’s new iPad now has a launch date: April 3.

Learn more here.

Art & Copy coming to Boise.

rizen creative — Fri, 26 Feb 2010 21:14:17 +0000

Our friends over at Drake Cooper are bring Art & Copy to Boise. It’s an independent flick about the power of creativity.

Tickets are $10.00 and proceeds will benefit TRICA (Treasure Valley Institute for Children’s Arts) programs for kids in need. Should be a great event for a good cause. Please let me know if you have any questions.

We’ll be there. Hope you will to. Learn more here.

Rizen’s idea wall.

rizen creative — Fri, 26 Feb 2010 21:14:14 +0000

This wall is located in the main section of our shop. It’s where we share new ideas, work in progress, announcements and whatever is on our minds. These custom made panels use small magnets to keep everything in place.

Ignite Boise | 04 t-shirt design.

rizen creative — Fri, 26 Feb 2010 21:14:11 +0000

T-shirts from Ignite Boise have somehow become a sort of collectible. People line up early for every event to make sure they get there hands on one. And only a few have an Ignite Boise t-shirt from all three events. Each were designed by our very own Ron Baker.

The next Ignite Boise, scheduled for April 22, is on the 40th anniversary of Earth Day. So our shirts for this event are going to reflect that. For one, their going to be green. They’ll also be made of some sort of eco-friendly material — details still being developed on that front.

The plan right now is that their will be even fewer t-shirts made available for this Ignite Boise. If you want one, please present, sponsor, volunteer or show up early at the event. See you there!

New print gasp ad for Impac Services.

rizen creative — Fri, 19 Feb 2010 21:14:36 +0000

Nowadays, the number of full page, full color magazines we create is limited. (Seems most of our work these days in the interactive realm, you know what I mean?) So when opportunities to develop an idea for a print ad come up, we love to sink our teeth into them.

This week had the chance to do that for Impac Services, one of the Northwest’s leading IT/Oracle consultancies. The idea is simple and little surprising…very engaging for the target audience of directors of IT and programmers.

This is also an example of a tactic having the potential to drive a strategy. We hope to see this idea expanded into a broader campaign across multiple mediums in an effort to help Impac position itself as business consultants, not simply IT consultants.

Well said, Ron. Not that Ron.

rizen creative — Fri, 19 Feb 2010 21:14:30 +0000

“Efforts will be rewarded in heaven. Down here on Earth, we want results” - Ronald Baker, author and co-founder of the Verasage Insitute

Bulletin board in Jeff & Ron’s office.

rizen creative — Fri, 19 Feb 2010 21:14:16 +0000

Something about it just struck me as interesting.

Sometime the obvious ain’t the obvious.

rizen creative — Fri, 12 Feb 2010 21:14:51 +0000

It’s a very simple concept: whatever you do, you need to kick ass at it. And by kick ass, we mean treat it like it’s art. Not work. Art.

Beautiful. Meaningful. Fun. Inspiring. Unique. Engaging. Valuable. Art.

Seth Godin’s latest book, “Linchpin,” lays out a very compelling case why we all need to become indispensable. It’s great, quick read. More importantly, it’s the kind of book that you want to buy for everyone you know.

If you don’t want to wait for the book, check out these interviews (here and here) where Seth covers some of the principles in “Linchpin.”