Perusing one of our favorite blogs, Brand New, we came across this write up of Destination British Colombia’s beautiful redesign. They don’t make mention of the company involved, but they have a killer implementation, a breathtaking video and a gorgeous wood-type inspired font to go with it. And that big wordmark, it’s not necessarily a logo…
The long wordmark, by the way, is not a logo per se for Destination British Columbia, it’s more the equivalent of New York State’s “I Love NY” tagline/logo.
We’ll quit typing and let you check out the photo gallery and video below.
Super Bowl XLIX is coming up on Sunday, February 1st. While the teams are yet to be determined, NBC announced today that the network has already sold 95% of its ad inventory. With a hefty price tag of up to $4.5 million for a 30-second spot, what does screening a commercial during the big game really mean for brands? Exposure and sharing – over and over again.
Though it sounds obvious, the Super Bowl is the greatest ad platform of any televised program. Last year, an estimated 112 million viewers tuned in to watch Fox’s broadcast of Super Bowl XLVIII, posting the highest historical ratings of any live television event. And with this year’s star-studded musical line-up of Idina Menzel, Katy Perry, and Lenny Kravitz, advertisers can anticipate another massive wave of viewer impressions, brand awareness, and conversation generation.
As ad campaigns grow more social, advertisers’ pricey 30-second commercial is just one component of their overall Super Bowl project. The brands who pay the big bucks for air-time are pushing their message across Facebook, Twitter, Instagram, and Youtube, building momentum prior to the commercial’s airing and sustaining that momentum through follow-up impressions and viewership. For example, Budweiser’s “Puppy Love” commercial from 2014 has received 55 million views since its Super Bowl debut, adding to users’ 6.3 million hours spent watching Super Bowl ads on Youtube.
So as we look forward to picking teams for February 1st, we’ll certainly be anticipating the biggest budget ads anyone will see all year – and all the shares, retweets, likes, and hashtags to follow.
We wrote a few weeks ago about our annual marketing tactics survey. As we revamp the survey and get ready to distribute it we want to give you all one last opportunity to opt-in.
For those of you that are unfamiliar with our survey, every year we conduct a marketing and tactics survey, compile the results, and then share them with you via our blog. The survey covers tactics used in 2014 and plans for 2015. As times and trends have changed, so has our survey. The results continue to evolve and take into consideration over 4 years worth of data that we have collected, all thanks to you.
If you would like to participate, please fill out the form below. By subscribing to this list you will receive a link to fill out the survey as soon as we launch it and will have the opportunity to request the survey results as soon as they are complete. Your name and email address will be kept confidential and will only be used for this purpose.
We appreciate you taking the time to help us compile this data and look forward to sharing the results with you soon.
CSHQA gave the rizentines a great tour of their office on Broad Street as we learned about the architecture, design and sustainability features of their renovated warehouse. As 2014 marked 125 years for this regional company, their designs were nothing less than impressive. CSHQA works in all 50 states and is the primary architecture and design firm for Whole Foods. On their way to being certified as the 2nd office in the state for the LEED Building Platinum Certification (Banner Bank being the first), their design and construction focuses highly on sustainable innovation. Some features include: a geothermal heating and cooling system, sensor-controlled lighting, underfloor circulation and outdoor lighting through most of the facility. This visually stunning space yielded exposed pipes, original beams and a giant green paint swatch painted across the back wall. We had a great time meeting the team and were impressed as well as inspired by all of their hard work. For more information visit them at www.cshqa.com.
Building a video based website isn’t necessarily the right answer for everyone, but when done correctly, and with a purpose they can be some of the most visually appealing and interesting websites out there. Over the last year we have had a chance to build a couple that we are quite proud of – alzarschool.org and growideashere.com. We recently stumbled across a new video based website that we were quite impressed with, so we thought we would share the experience.
Dick’s Sporting Goods recently launched this fantastic video based website for the upcoming baseball season. The use of video is not only visually appealing but purposeful as users are guided through an interactive purchasing experience. Simply select a position from the footer navigation and experience the site for yourself HERE. And you haven’t had enough, check out their outerwear site HERE and the rest of their DSG categories HERE.
Forbes recently released an article with their predictions of the social media marketing trends to come in 2015.
This is synopsis of that list:
1. The rise of Ello: First of all, you may be asking yourself, “what in the world is ‘Ello’?” Think Facebook circa 2005 and that is pretty much what Ello is.
2. Increase in Facebook ad pricing and demand: We saw this one coming. With a decrease in post reach over the last year, businesses using this platform for marketing purposes are going to have a problem.
3. Twitter’s business ad model will increase in popularity: Finally, businesses are beginning to catch on the the great platform that is Twitter.
4. Google+ will begin to fade: Despite their efforts, Google+ is quickly descending.
5. Instagram will become essential for image-based marketing: It’s good to be Instagram. Marketers are catching on to this growth and plan to increase their Instagram activity this year more then ever.
6. LinkedIn widens the gap: LinkedIn takes the cake for being THEE platform for B2B social networking. We are only going to see this gap widen in 2015.
7. Social media marketing will be embraced as a pillar for content marketing: All we have to say is, “FINALLY!”
As we analyze the list and discuss our own predictions for this year we invite you to read the entire article and share your predictions with us as well.
As the year comes to an end, we would like to take this opportunity to say thank you to all of our clients, vendors, family and friends for making 2014 an unforgettable year. We hope you all had a Merry Christmas, and we look forward to another fantastic year in 2015!
As many of you know, every year we conduct a marketing and tactics survey, compile the results, and then share them with you via our blog. The survey covers tactics used in 2014 and plans for 2015. As times and trends have changed, so has our survey. The results continue to evolve and take into consideration over 4 years worth of data that we have collected, all thanks to you.
If you have not filled out our survey before, but would like to, please fill out the form below. By subscribing to this list you will receive a link to fill out the survey as soon as we launch it and will have the opportunity to request the survey results as soon as they are complete. Your name and email address will be kept confidential and will only be used for this purpose.
We appreciate you taking the time to help us compile this data and look forward to sharing the results with you!