When it comes to the creative process, everyone has a method to their madness. In the book Idea+ology, Tether founder and designer extrodinaire, Stanley Hainsworth, writes about the designers that have inspired him throughout his career. Featuring over 30 creatives around the world, Idea+ology is broken up into four parts: the spark, the struggle, the work and the resolution. Each chapter section highlights different artists as it dives into their source for inspiration and idea development. Stanley brings up a great point by asking where we get our inspiration from these days, expressing that “if designers look only to each other for inspiration, we will eventually be feeding on ourselves and will turn into an inbred creative family looking increasingly homogeneous.” This book highlights some wonderful stories of successes, failures, happy accidents and experiences that have brought beautiful design work to life.
Telling stories of being inspired by your morning cereal, travels to bull fights, how a tiny monster characters becomes an entire library of sketches and doodles that builts a career, and lets you into the lives of some wonderfully interesting people. Stanley has a beautiful way of writing about his experiences with these friends and this great and easy read is layered with examples, doodles, logos and stories that will encourage you to get off the computer and take a stroll to find your next big idea.
A great read for anyone’s office, check out Stanley’s book and website here and be sure to take time to read about Tether as their slogan summarizes this idea perfectly. ‘We are the stories we tell.’
Also, keep in touch with our local AIGA Idaho chapter as there is talk of brining in Stanley Hainsworth for a morning coffee session at the end of January!