$1 kittens and decision friction.

Kittens: $100 FREE! $1, yeah $1.

We ran across this poster near BoDo in downtown Boise this week. Classic purple cow: the price, the simplicity, the location. Wow.

I couldn’t resist and called the number. The person who answered said she chose the price to ensure the kittens find a good home.

Makes sense. Free removes all the friction. $100 adds too much friction, making it difficult to find the kittens homes quickly.

What are you doing to give your transactions just the right amount of friction?