Boise ad agency, design studio or what?!

We’re the first ones to admit it: we have struggled with what to call ourselves.

We’re not an ad agency, at least not in the traditional sense. Most of what we do is not advertising. We’re not big fans of the commission-based media system (not transparent enough). And frankly, it just feels like an outdated term.

We’re not a design studio. We have too much of a strategic and account planning focus. We love design. Believe in the power of design. But also think it is just a small part of the bigger picture.

We’ve settled on “creative studio.” The studio part captures the fact that we are small-ish. A boutique firm. The creative part says that we can solve lots of problems using good old fashion ideas. “Creative studio” seems to work really well when joined with a short description of all that we do and our commitment to underdog brands.

So creative studio it is. Er, we are. Whatever. I think you get the point…