Random readings.

Some fun stuff from around the web…

• Seth Godin on the importance of not focusing on strangers when you market. [here]
• A great example of nothing has to be a commodity — even if you have to lean on another brand. [here]
• A pretty cool (and free!) Pantone alternative. [here]
• Interesting article on protecting your brands reputation. From AdAge. [here]
• The importance of first impressions. From ABC News. [here]
• Indexed. A hilarious (and often poignant) blog. [here]
• The difference between living well and doing well. [here]