Posts Tagged: Boise

Don’t Just Love Your City, Wear It.

We are always on the look out for things that our friends and colleagues are up to. Recently our good friend Paul Carew, owner of Carew Co. launched a new effort showcasing his creative brilliance using fabric as his canvas. Introducing WearBoise.com, an online store focused on sporting t-shirts with cool, hip and positive messages… Read more »

Litharacnium.

Next time you stop by to get a fresh cup of coffee from Caffe Dartė on your way over to see us, you’ll be greeted by Boise’s newest public art piece. Litharacnium, by Bruce Poe and Margo and Dennis Proksa, was installed this week and gives the corner a welcome creative flair to match the sculpture… Read more »

Speak Your Silence.

Helping raise awareness for child sexual abuse, founder Matt Pipkin created a ‘stitch kit’ as well-crafted as its messaging is powerful. As you donate $25 towards their counseling program, you receive a kit that includes three letter-pressed instructional buttons and a piece of orange thread paired with a needle to sew on to your choice of… Read more »

Treefort 2014.

Treefort is in full swing this weekend. As part of the festivities, Treefort has designed a secret decoder ring app available at the App Store and Google Play. Festival goers look for secret codes scattered around the venues and take a pictures of the QR code to win prizes. This is one instance where QR… Read more »

Boise Transit Center.

If you know Rizen, then you probably know that we are passionate about quite a few things, but you probablyhear us talk about two things more than anything else… one is our clients, and the other is our city (Boise). So when one of our clients continues to make pushes to make our city a… Read more »

The “Seven Wonders” of Oregon.

We are fortunate enough to work with some tremendous companies in the travel and tourism industry. To that end, we are always in search of inspiring examples of what other cities around the world are developing to promote the industry. Recently, we did not have to look far, other than a state away to find… Read more »

Don’t bother me, I’m coding.

Anyone who has ever looked one line, or a many lines of code in web development understands that it requires a great deal of focus. Keeping that in mind, we try to avoid interrupting our programmer (John Briggs) while he is “in the zone.” Thankfully, the folks at Fair Goods and designer and hand lettering… Read more »

2014 Marketing Tactics Survey Results.

Our annual Marketing Tactics Survey is complete, and we are ready to share the results! Much like last year, most companies are beginning the new year with an aggressive marketing approach: 81% plan to increase their overall marketing efforts (a slight increase from 80% last year) and 58% plan to increase their overall marketing spending… Read more »

A great “underdog” reminder.

“A creative man is motivated by the desire to achieve, not by the desire to beat others.” – Ayn Rand Ayn Rand was an American novelist, philosopher, playwright, and screenwriter. She is known for her two best-selling novels, The Fountainhead and Atlas Shrugged, and for developing a philosophical system she called Objectivism.

Tricking your competitor to advertise for you!

DHL recently pulled off an ingenious marketing shtick by using their competitors, including UPS, to unknowingly advertise for them. Using thermal-activated ink, DHL painted boxes with a hidden message and then scheduled deliveries of the boxes by their competitors. When the competitors picked up the boxes they were completely blacked out, but as temperatures warmed… Read more »