Posts Tagged: Rizen

Behind The Scenes.

In our day-to-day we get plenty of chances to art direct and be in the makings of pieces for clients but it is a rare instance that we get to work on Rizen. This Monday we had the opportunity to with Travis Swartz on our own video shoot. The video is a spin off of… Read more »

2015 Marketing Tactics Survey.

As many of you know, every year we conduct a marketing and tactics survey, compile the results, and then share them with you via our blog. The survey covers tactics used in 2014 and plans for 2015. As times and trends have changed, so has our survey. The results continue to evolve and take into consideration… Read more »

Quality over quantity.

When starting new projects we often find ourselves asking questions like these: How much time/energy should we spend on this project? How much time/energy do we actually HAVE to spend on this project? How much time/energy does the budget ALLOW for us to spend on this project? But regardless of the answers to these questions,… Read more »

Don’t bother me, I’m coding.

Anyone who has ever looked one line, or a many lines of code in web development understands that it requires a great deal of focus. Keeping that in mind, we try to avoid interrupting our programmer (John Briggs) while he is “in the zone.” Thankfully, the folks at Fair Goods and designer and hand lettering… Read more »

A great “underdog” reminder.

“A creative man is motivated by the desire to achieve, not by the desire to beat others.” – Ayn Rand Ayn Rand was an American novelist, philosopher, playwright, and screenwriter. She is known for her two best-selling novels, The Fountainhead and Atlas Shrugged, and for developing a philosophical system she called Objectivism.

Tricking your competitor to advertise for you!

DHL recently pulled off an ingenious marketing shtick by using their competitors, including UPS, to unknowingly advertise for them. Using thermal-activated ink, DHL painted boxes with a hidden message and then scheduled deliveries of the boxes by their competitors. When the competitors picked up the boxes they were completely blacked out, but as temperatures warmed… Read more »

A “GRAND” grand opening.

To those of us who have lived in Boise for some time, the “Boise Hole” became a eye sore that seamed would never go away. That is until our friends at Gardner Company announced the hole would finally be filled. At the time, most of Boise was a little skeptical to say the least. Would the… Read more »

When art literally imitates life.

This week, we stumbled across an incredibly odd typographic execution that may be the best…or worst example of a type “face” to date. Either way, the attention to detail of French digital artist, JC Debroize’s KEROZEN Human Type is something to admire. The painstaking amount of craftsmanship, right down to the last hair that each… Read more »

A message to tech talent outside of Boise…”life is good here”!

The Boise Valley Economic Partnership (BVEP) hired Rizen Creative to concept and develop a new website in support of a video we recently produced with them of three people working in the tech industry. The effort recorded their day-to-day activities, and love of Boise and its appealing quality of life. The video was created as a… Read more »

DEADLINE for 2014 Idaho Marketing Tactics Survey

We are nearing the deadline of Friday, January 31st for submissions to our annual 2014 Idaho Marketing Tactics Survey. Please take 5 minutes of your time to complete it. We would love to hear what you have to say. All of the data acquired in the survey will be kept completely anonymous and we will… Read more »