“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: [...]
Our annual Marketing Tactics Survey is complete, and we are ready to share the results!
Much like last year, most companies are beginning the new year with an aggressive marketing approach: 81% plan to increase their overall marketing efforts (a slight increase from 80% last year) and 58% plan to increase their overall marketing spending (down [...]
If you’ve ever had the displeasure of reading an ill-formatted eBook or always felt like something was off as you struggled to make it through a digital edition of that novel on your reading list, then Why I dropped eBooks is for you. Matt Quinn sums up our feelings on the initial joy of digital [...]
Art director of Pantheon Books (1978-1989), book designer, packaging enthusiast, logo marvel and teacher are just a few titles that Louise Fili holds along side her notable creative career. In her book ‘Elegantissima: The Design and Typography of Louise Fili,’ Louise showcases beautiful case studies of over 40 years worth of work including book cover [...]
Three words that might best describe Wes Anderson films are stylish, original and eclectic. His characters and storylines are odd, but somehow relatable to a piece of a collective past that the viewers share. His work can best be described as craft as opposed to just another movie. Finally, there is a collection worthy of [...]
“The right idea is often the opposite of the obvious.” - Alex F. Osborn
Well said! Mr. Osborn a former Madison Ave. ad executive, developed the technique of brainstorming and put it into words in his influential work Applied Imagination: Principles and Procedures of Creative Thinking. While this book was written in 1953, the technique is [...]
What do Frodo, Luke Skywalker and Winco all have in common? They’re all underdogs fighting against the man (well more like the evil flaming eye, a father in a robot suit, or in this case, the big-box chain). At Rizen Creative, we live the mantra “helping underdogs win” and it’s great to see a local [...]
Over distracted by a million e-mails? Can’t stay focused at work? Not getting enough done during your day? ‘Manage Your Day-To-Day’ is a great little tool to give you tips on managing your every day routine. Some steps include completing your most meaningful work first, working at consistent intervals, letting yourself get lonely, and showing [...]
So, we all know how this story ends, but Too Big to Fail (Andrew Ross Sorkin) is still a page turner that reads more like a Downton Abbey script than a story about the big players in Washington and Wall Street that (tried) to “save the financial system — and themselves”. Sure, there are times [...]
Lost today in the vast sea of digital fonts is the craft of hand lettering. The planning and execution of intricate typography has gone by the wayside. Type as art, and not just a supporting crutch for photography is something that seems ancient.
Which makes Martin Schmetzer’s work (above) even more brilliant. His appreciation for the [...]