Eating the Big Fish: a book for underdogs.
Written by rizen creative on December 4th, 2009 - 3:14pm, 1 comments
The first edition of this book inspired our focus on underdog brands. Though some may disagree, we use the terms “underdog” and “challenger brands” interchangeably.
The new edition of “Eating the Big Fish” add some more details on the types of challenger brands and exercises to help you uncover your inner-underdog. Check it out.
Glad you like the book.We’re now researching for the next one but if two years is too long to wait for it to hit the shelves then check out The Challenger Project - its a site for us to more regularly share our research and writing, filmed interviews, stories and exercises with the Challenger community. Check it out and please join in with the conversation and content too.
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