Sometimes the obvious ain’t that obvious.

It’s a very simple concept: whatever you do, you need to kick ass at it. And by kick ass, we mean treat it like it’s art. Not work. Art.

Beautiful. Meaningful. Fun. Inspiring. Unique. Engaging. Valuable. Art.

Seth Godin’s latest book, “Linchpin,” lays out a very compelling case why we all need to become indispensable. It’s great, quick read. More importantly, it’s the kind of book that you want to buy for everyone you know.

If you don’t want to wait for the book, check out these interviews (here and here) where Seth covers some of the principles in “Linchpin.”