What we’re reading: “Baked In” by Alex Bogusky and John Winsor

As has been well documented, we’ve left the “advertising age” a long time ago. At Rizen, while advertising is still a portion of what we do, it is no longer the major communication–let alone branding–path we utilize.

This book, in a way, is about that. Co-written by Bogusky, considered in many circles to have some sort of super human advertising mojo, Baked In provides a host of “recipes” to integrate your marketing into your product vs. keeping it external to the product (i.e. advertising).

It’s a good read. Some big ideas. Some practical ways to execute. All in about the right number of pages.

If you want to learn more, go to the book’s web site or watch this video:

Watch live video from Baked In on Justin.tv