What we’re reading: Change By Design.
Written by rizen creative on July 2nd, 2010 - 3:14pm, 0 comments
Ideo and Rizen share at least one thing in common: we have the opportunity to use design to improve almost everything. Products, sure. But also customer experiences, proccesses and more.
In “Change By Design,” Ideo (one of the world’s most renown industrial design firms — and much more) CEO Tim Brown walks readers through Ideo’s “design thinking” process and, more importantly, the company’s unprocesses (my word).
Designers should, of course read this book. But it is also a must-read for those looking to design their products and business. A great read from a great creative mind.