A bit o’ Rizen in the news.
Written by rizen creative on June 26th, 2009 - 3:14pm, 0 comments
Rizen was briefly mentioned in this week’s Idaho Business review for our work for the Boise Centre.
About a year ago, the Boise Centre engaged us to assist them with a rebranding effort. As part of our efforts we explored over two dozen logo variations, ranging from radically different to freshened-up versions of their classic mark (which at the time, was more than 20 years old). In the end, the decision was made to maintain the brand equity contained in the original logo, but bring it some life with a fresh, modern edge.
It was a fun, interesting project with fun, interesting people. Thanks IBR and Boise Centre for the credit.
You can read more about the effort in this blog post from November.