Boise Centre: refreshing an icon.

Written by rizen creative on November 21st, 2008 - 3:14pm, 6 comments

As Boise’s convention center, Boise Centre (located on the Grove downtown) is responsible for attracting millions of dollars in revenue to Boise by hosting local, regional and national meetings and events of all sizes. After almost 20 years, Boise Centre maintains its reputation for top-notch service and technology. Unfortunately, its logo was beginning to show its age.

That’s where Rizen came in.

We were engaged to help refresh Boise Centre’s identity. After a in-depth discovery meeting with Boise Centre’s staff we uncovered several elements that would be key to the project, including:

1) The new logo needed to reflect the modern comforts, technology and service Boise Centre provides.

2) The trees that fill the grove (and that were part of the existing logo) were a signature element that needed to be maintained.

3) The logo needed to be simple enough to work across a broad range of mediums (from embroidary to signage) AND in conjunction with the logos of organizations the host their events at Boise Centre.

Here are the results of our efforts, including a series of print ads aimed at various market segments. It was a great experience. Big thanks to all the wonderful professionals at Boise Centre whose insights and knowledge contributed to the effort!

  1. Jeremy said on December 3rd, 2008 at 12:19 pm

    You guys really turned that old logo around and brought it into the modern design world. Great job with the print ads as well. Clever and well designed. =)

    Reply
  2. rizen creative said on December 3rd, 2008 at 12:59 pm

    @Jeremy:
    Thanks Jeremy. We are proud of how the mark evolved through the design process. It was a great experience between our client and our team in solving the design challenge.

    Reply
  3. Jessica Christensen said on January 5th, 2009 at 2:28 am

    I really enjoy this. The new identity definitely reflects the amazing creativity and skill you guys have in that office. Good work.

    Reply
  4. Rizen Creative » Sometimes less is more: the joy of re-branding T-O Engineers. said on April 3rd, 2009 at 3:59 pm

    [...] While we’ve always done a fair amount of these projects, re-brands are really starting to become a speciality here at Rizen Creative. Another recent example is our work for the Boise Centre on the Grove. [...]

  5. Rizen Creative » A bit o’ Rizen in the news. said on June 26th, 2009 at 3:51 pm

    [...] You can read more about the effort in this blog post from November. [...]

  6. Rizen Creative » Congratulations to our friends at the Boise Centre on 20 years! said on February 5th, 2010 at 4:33 pm

    [...] in time for this milestone, Rizen was charged with helping update the Boise Centre’s identity last year. It was a fun project and something we’re proud to have been part of. But our [...]

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