Boise Convention & Visitors Bureau Calendar.

This video doesn’t do it justice, but we wanted to share this little calendar/direct mail that we recently created for the Boise Convention & Visitors Bureau. The calendar went out to meeting planners to promote Boise as the world’s greatest meeting place (Studies have proven that is true. Trust us.)

What makes this piece so cool is that it is a direct mail that begs to be kept around. The photos are fun and engaging, but not overwhelmingly sales-y. What you can’t see very well on this video is that each tab has a word or two that, when combined create little random sentences about everything “Boise is..”

Like this one: “Boise is beautifully captivating & friendly.” True. Or “Boise is unbelievably unforgettable for visitors.” How can you argue with that?

Anyway, thanks for the opportunity BCVB.