Boise State Radio. Good listenin’ deserves good thinkin’.

Most (probably all, but that’s unconfirmed) of us here at Rizen are big public radio fans. So when we had the opportunity to work with our friends at Boise State Radio, our local NPR affiliate, to create a new marketing campaign, we were thrilled.

Here are the results. The idea was to demonstrate the many diverse ways public radio impacts our lives. We reached out to actual local BSR listeners and created symbolic collages of the information, insights, and entertainment that public radio contributes to their lives.

In addition, Boise State Radio’s ability to bring together a worldly perspective with local information is captured in a new tag: Listen locally. Think globally.

While we’re just at the beginning of this effort, look for the new BSR campaign to hit billboards, Boise Weekly ads and more later this month. The ideas will also make its way to Boise State Radio’s web site and iTunes page.

[Pictured here: the original concept in sketch form vs. a couple actual executions.]