Fruit Snacks

We came across these files as part of our annual office clean-up. They capture our process for designing the packaging for a box of fruit snacks for TJ Farms, from concept to final design. This “Shark” was one of a series of three packages.

The challenge: Re-design and re-position T.J. Farms Fruit Snacks as a value-added “branded generic,” increasing its perceived value for consumers and profit opportunities for retailers.

The process: This project began with a creative brief that defined the objectives, sales environment, target audience and how the product fits within existing product line. From there, we went through these five rounds that refine the concept from idea to final product.