New print *gasp* ad for Impac Services.

Nowadays, the number of full page, full color magazines we create is limited. (Seems most of our work these days in the interactive realm, you know what I mean?) So when opportunities to develop an idea for a print ad come up, we love to sink our teeth into them.

This week had the chance to do that for Impac Services, one of the Northwest’s leading IT/Oracle consultancies. The idea is simple and little surprising…very engaging for the target audience of directors of IT and programmers.

This is also an example of a tactic having the potential to drive a strategy. We hope to see this idea expanded into a broader campaign across multiple mediums in an effort to help Impac position itself as business consultants, not simply IT consultants.