Nunhems branding insert.

Some pieces are hard to photograph so that you can make any sense of them. This is one of those. It’s a real simple printed insert that will be going out in trade magazine over the course of the next month or so.

The idea is pretty straightforward: Nunhems, one of the leading (but not THE leading) global seed companies is known as “the global specialist.” The purpose of this piece is to un-pack that phrase and explain all that goes into it.

Because tens of thousands of these pieces are going to be distributed, we looked to create something that creatively achieved that but wsa also cost effective. A simple z-fold transforming the phrase “the global specialist” into a descriptive sentence was the answer.