SWITA recognized for winter giveaway at Idaho Conference on Tourism.
Written by rizen creative on May 7th, 2010 - 3:14pm, 0 comments
Not to brag, but a campaign we developed for the Southwest Idaho Travel Association was awarded top prize at the Idaho Conference on Tourism among media campaigns.
The “Wanderful Winter” promotion was executed almost entirely online and resulted in hundreds of additions to SWITA’s database.
Congratulations to all involved and thanks for letting us be part of it.
Results of the 7-day campaign:
- In 7 days, SWITA received over 1,000 contest entries.
- Of those who entered, 21% (208) opted to receive SWITA email updates.
- Built the SWITA email database to 876 recipients (a 31% increase of your current database).
- Website traffic increased significantly during the campaign, receiving over 1,600 unique visits, a 65% increase over the previous month.