Western Capital Bank dimensional “mailer.”

Introducing “the tube.” It’s a fun little teaser piece we created to help introduce Western Capital Bank customers to the most excellent, locally-run bank. Inside, recipients find a pair of ear phones that–after a short visit with a representative from WCB–will be paired with an iPod.

The bottom-line with this little beauty is that its unique shape and size make it impossible to ignore. Add to that a great company making a great offer and you get a classicly effective direct marketing piece.