We built an engaging new look and feel for Albertsons Companies national eCommerce programs. An energizing, attention-grabbing campaign that serves as marketing and wayfinding for in-store signage and digital marketing.
Albertsons Companies have emerged as an identifiable leader in grocery eCommerce. Since launching this campaign the company has seen an exponential increase in customers ordering groceries online.
A family of icons was established to be used for each branch of the eComm program.
Albertsons Companies champions freshness as a key differentiator that separates their grocery delivery program from their competitors. A subtle texture using produce shapes implies the importance of freshness across all campaign collateral. Rizen Creative also produced a series of fresh fruit icons to compliment the illustration style.
The signature bold red color paired with fresh, sophisticated yet approachable photography carries across all in-store collateral. Clear iconography serves as efficient wayfinding.
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