Boise Metro Chamber

With a major office move and a steel focus on the growing Boise business community, the Chamber engaged Rizen to overhaul their brand and messaging.


  • art direction
  • identity
Boise Metro Chamber Logo
Boise Metro Chamber Building Sign

The new branding focused on a modern look that worked across many applications. The multifaceted background represented the Chamber's programs, advocacy and business community offerings.

Boise Metro Chamber Name Tag
Boise Metro Chamber Lapel
Boise Metro Chamber Business Card Front
Boise Metro Chamber Business Card Back

“The brand’s bold B projects our role in building Boise’s business. The tri-color blue scheme reflects our three organizations and Boise’s river heritage. We like the energy it projects to our community.”

Bill Connors, President & CEO