Boise Valley Economic Partnership broadens its web reach with a site for attracting new business.

Boise Valley Economic Partnership (BVEP) is all about creating jobs and attracting new business to Boise and the Treasure Valley. Rizen helped BVEP streamline its online presence into one website that focused on providing its users with the content needed to both evaluate and understand Boise’s resources and statistical data. These resources assist in the vetting process of considering Boise for relocating or establishing business.

What We Did

  • Art Direction
  • Web Design & Development
  • Design

Research
BVEP is an organization that truly understands their user base. Businesses choose to establish roots in Boise, not only for the economic benefit but because they understand that Idaho’s lifestyle and culture are attractive to their employees and quality of life. It was Rizen’s job to take client’s research & key insights and compile it into a streamlined web experience.

Website Challenges

Create one streamlined site that combines older existing and separate sites into one.

Easily cross-reference different areas of site to assist various users with their goals.

Include high-level overviews with the ability to deep-dive into a specific case study, news articles and stories.

Outcomes
While the separate efforts of previous sites did a great job of sharing testimonials, editorial insights, community spotlights and a host of valuable documents and information, the experience was fragmented and didn’t tell a cohesive message.

In the process, a rebrand was established along with a new website user experience that allowed for very easy navigation and access to a variety of resources. The color scheme, airiness of design and ease of use provided a completely fresh easy to use experience. Being able to draw on all the previous resources also created efficiencies in the data migration.

The System
Developing a backend admin system to tie all the resources together was a critical key to BVEP’s needs. Developed on a modern CMS, the site empowers ease of update to news, events, and a wide range of content to make them self-sufficient. In addition, analytics, and event management are all facilitated through the backend system.


Rizen Creative brought us out of a dark and heavy website design that had outlived its days. It takes a courageous agency to stay the course and not “over produce” work. We wanted simplicity, light, organized, intuitive flow and as always the Rizen Creative team kept us out of our own way and got us to a place that we could be proud of the end product in every way.
Clark Krause
Executive Director