FAMOUS IDAHO POTATO BOWL

More than just a football game, the Famous Idaho Potato Bowl includes more activities for families than ever before (hello, french fry feed). But after 20 years it was time for a new, compelling design to ignite families to participate in this holiday tradition.

What We Did

  • Branding
  • Identity

6.6

Million Media Impressions. Our reach extended across television, radio, and an engaging social media effort that

Rizen was there to help drive corporate and fan ticket sales, increase sponsor involvement and rally the local community.