More than just a football game, the Famous Idaho Potato Bowl includes more activities for families than ever before (hello, french fry feed). But after 20 years it was time for a new, compelling design to ignite families to participate in this holiday tradition.

What We Did

  • Branding
  • Identity


Million Media Impressions. Our reach extended across television, radio, and an engaging social media effort that sparked a community to brave the cold and cheer on their favorite team.

Rizen was there to help drive corporate and fan ticket sales, increase sponsor involvement and rally the local community.