Engage the outdoor recreation community, challenge on the benefits of locking in their best fishing and hunting price. We’ll take that challenge!

What We Did

  • Digital
  • Social Advertising

We showcased real people having real experiences hunting and fishing. Paired with messaging to TAG, PERMIT and LICENSE hunters and anglers to get out! The result, an impressive and effectively communicated campaign educating Idaho residents on the true benefits of Price Lock.


Digital ads performed 10 times higher than the national average.